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Customer Marketing Analytics Intern

Customer Marketing Analytics Intern

companyL.L. Bean
locationFreeport, ME 04032, USA
PublishedPublished: 11/1/2024
Full Time

"At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of diversity and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive."

Are you ready to embark on an exciting summer internship journey with one of Maine’s most iconic outdoor brands? At L.L.Bean, we’re not just about selling gear; we’re about inspiring and enabling people to enjoy the great outdoors. Whether you’re hiking up a mountain of data, paddling through event planning, or navigating the trails of hiring top talent, you’ll find your place here as a summer intern.  Lace up your boots, grab your backpack, and get ready for an unforgettable adventure like no other with L.L.Bean’s Summer Internship Program.

Position Overview: L.L.Bean is seeking a motivated and detail-oriented Customer Marketing Analytics Intern to join our dynamic marketing team. This internship offers a unique opportunity to gain hands-on experience in customer analytics, data-driven marketing strategies, and business insights.

Key Responsibilities:

  • Data Analysis:Assist in analyzing customer data to identify trends, patterns, and insights that drive corporate strategies, including merchandising, inventory planning, finance, eCommerce, retail, and more. 
  • Reporting: Create and maintain dashboards and reports to track key performance indicators (KPIs) and campaign performance.
  • Market Research: Conduct market research to understand customer behavior, preferences, and market trends.
  • Campaign Support: Collaborate with the marketing team to support the execution and analysis of marketing campaigns.
  • Data Management: Ensure data accuracy and integrity by performing data cleaning and validation tasks.
  • Cross-Functional Collaboration: Work closely with various departments, including marketing, sales, and IT, to support data-driven decision-making.

Qualifications:

  • Currently pursuing a degree in Marketing, Business, Data Science, Statistics, or a related field.
  • Strong analytical skills with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI).
  • Basic knowledge of SQL and experience with data analysis software (e.g., R, Python) is a plus.
  • Excellent communication and presentation skills and familiarity with PowerPoint
  • Ability to work independently and as part of a team.
  • Detail-oriented with strong organizational skills.
  • Passion for outdoor activities and alignment with L.L.Bean’s mission and values.
  • Familiarity with Microsoft Office systems preferred

What You Will Gain:

  • Hands-on experience in customer marketing analytics and data-driven decision-making.
  • Exposure to real-world business challenges and the opportunity to contribute to impactful projects.
  • Mentorship and guidance from experienced professionals in the field.
  • Networking opportunities within a leading outdoor retail company.
  • A deeper understanding of customer behavior and marketing strategies.

Health and Safety Requirement:  Ensures compliance with the L.L.Bean Comprehensive Health and Safety program by knowing and following all safety guidelines, policies, procedures and expectations.  Take immediate and appropriate action to rectify any unsafe conditions. 

"If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.

If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you!   At L.L.Bean, we believe the outdoors brings out the best in all of us.  We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote diversity, equity, inclusion, and sustainability."