Digital Marketing Manager

Digital Marketing Manager

Are you a results-driven digital marketing professional ready to lead impactful campaigns in a dynamic and fast-growing industry? We seek an innovative Digital Marketing Manager to take charge of our client’s digital strategy and drive their brand to new heights. If you're passionate about creating compelling campaigns and optimizing every aspect of digital marketing, this is the role for you!

Our client has been a leader in the nutrition industry for over 40 years. Known for its top-quality supplements and enhanced product delivery systems, the company drives advancement by focusing on research initiatives, unique product formulation, and unprecedented quality control. A family-owned company with a rich history, they are most proud of its valued partnerships with healthcare professionals.

Best-in-Class Benefits:

Our client values their employees’ time and efforts. Their commitment to your success is enhanced by their competitive compensation of $65-85K annually, depending on experience, and an extensive benefits package, including:

• 401(k) and contribution from company
• Incentive pay
• 16 days of paid time off and paid holidays
• Life and short/long-term disability insurance
• Professional development assistance
• Health, dental, and vision insurance
• Flexible spending account
• Referral program
• Career growth path
• In-house product allowance
• Tools, equipment, and uniforms provided by the company

Plus, they work to maintain the best environment for their employees, where people can learn and grow with the company. They strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to their processes, decisions, planning, and culture.

As the Digital Marketing Manager, you will establish brand and channel preferences and execute a data-driven strategy for Biotics Research Corporation. You will support the Director of Marketing in creating and implementing strategies in digital marketing, social strategy and content development, collateral oversight, eCommerce development, website, content, and analytics. You will also design integrated campaigns with measurable goals supported by analytics and reporting.

To be successful, you should have:

• Bachelor’s degree in Marketing or a related field, with at least 4 years of experience, preferably in the supplement, health, or wellness industry.
• Proven track record in managing digital marketing campaigns with strong ROI, including experience with social media, eCommerce, email marketing, and corporate blog management.
• Skilled in marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, SEMrush), and design tools like Adobe Creative Suite.
• Experience in team leadership or supervisory roles, with strong organizational, planning, and prioritization skills.

• Deep understanding of DTC marketing strategies in the health and wellness sector, with knowledge of industry-specific regulations and market dynamics.

Your responsibilities as the Digital Marketing Manager will include:

• Lead Digital Strategy Execution: Oversee digital marketing strategy implementation, manage the content schedule, and optimize email marketing efforts through A/B testing.
• Omni-Channel Marketing: Develop and execute successful omni-channel marketing campaigns, including digital advertising on platforms like Google Ads and Facebook Ads.
• eCommerce & Platform Optimization: Manage and optimize the company’s eCommerce platform to enhance user experience and drive sales.
• Performance Analysis & Reporting: Analyze key performance metrics, providing insights and recommendations for continuous improvement.
• Team Leadership & Collaboration: Supervise junior team members, collaborate with cross-functional teams, and coordinate with partners to ensure alignment with overall business objectives.

We want to hear from you!

If you're ready to make a significant impact and lead our client’s digital marketing efforts, apply now and create something extraordinary together! 

Our client is an equal-opportunity employer that welcomes and encourages diversity in the workplace. It does not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.