Women's Job Center
Search
Resy Marketing Data Analyst, Data and Analytics

Resy Marketing Data Analyst, Data and Analytics

locationNew York, NY, USA
PublishedPublished: 9/18/2024
Full Time

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.   

Resy is the American Express global dining platform and sits within the USCS organization. Our mission is to connect the world's best restaurants with the world's best customers through a trusted and innovative` global SaaS platform, built on the promise of access and unforgettable experiences.    

Resy's SaaS platform offers a wide range of features and functionality, managing reservations and tables, and tracking guest and restaurant data to help restaurants deliver the best hospitality to diners. Diners can discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners and Card Members are insiders, and we love having them at the table.  


ABOUT THE ROLE:


We are seeking a motivated and detail-oriented data analyst to join our world class data team, focusing on marketing initiatives. This role is ideal for someone passionate about data analytics and eager to contribute to the success of marketing strategies in a dynamic environment at Resy. This role will report to our Sr. Manager of Data and Analytics and will be part of a tight-knit and supportive team of data experts who together power Resy’s internal reporting for strategic business decision-making and develop external analytics products for Resy’s restaurant operator clients. 


As a data analyst driven by marketing initiatives, you will play a crucial role in collecting, analyzing, and visualizing data to support our marketing efforts and drive business growth. You will assist in developing frameworks for scalable post-launch impact analysis and ongoing campaign monitoring, implement and assist with segmentation and analysis around our marketing strategies for Restaurants, Users and Card Members. You will also enhance the impact of marketing and public relations efforts through data storytelling, and offer self-serve options for increased efficiency.


WHAT YOU'LL DO:


• Collect, clean, and preprocess marketing data from various sources, ensuring accuracy and integrity.
• Analyze data to identify trends, patterns, and customer segments with high conversion potential.
• Develop and maintain dashboards and reports to track key marketing key performance indicators, monitor campaign performance, and provide real-time insights.
• Be a subject matter expert of reporting tools used by the Resy marketing department.
• Connect the dots to understand customer intent using data from multiple sources like data warehouses, customer data platforms, marketing analytics tools, and product analytics tools.
• Collaborate with marketing, data, and product teams to forecast campaign performance.
• Communicate findings and recommendations clearly to nontechnical stakeholders across various management levels.
• Continuously optimize reporting for all marketing channels.
• Be an integral part of a growing team that develops innovative data solutions for marketing at Resy.


WHAT YOU HAVE:


• Bachelor’s Degree in a relevant field. Prior experience as a data or marketing analyst preferred.
• Basic proficiency in SQL and Python.
• Experience with data visualization tools (e.g., Looker, Adobe Analytics, Mixpanel). Experience with marketing analytics tooling preferred.
• Familiarity with funnel analysis and customer journey mapping.
• Understanding of various digital marketing channels.
• Experience with different segmentation techniques and an understanding of customer lifecycle stages.
• Knowledge of different attribution models and an understanding of how to apply attribution models to measure marketing effectiveness.
• Basic understanding of statistical analysis and data modeling techniques.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to interpret complex data sets and translate them into actionable insights.
• Excellent communication and storytelling skills to convey data insights effectively.
• Strong collaboration and teamwork abilities.
• Eagerness to learn and adapt in a fast-paced environment.
• Previous internship or project experience in data analysis or marketing analytics.
• Excellent verbal and written communication skills, with the ability to explain complex data concepts to non-technical stakeholders.
• Passion about fostering a data-driven culture and driving impact through data.
• Love restaurants and have a working knowledge of the industry and its emerging technologies. 
Background and familiarity in hospitality a plus

Salary Range: $60,000.00 to $110,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.