Explore Asheville

About Explore Asheville:

The Buncombe County Tourism Development Authority (BCTDA) oversees the work of the Explore Asheville Convention & Visitors Bureau, which develops and carries out advertising, marketing, public relations, and group sales plans to inspire leisure and business travelers to visit Asheville and Buncombe County. In 2021, the BCTDA adopted strategic imperatives that are informing and guiding the direction of Explore Asheville’s program of work and community investments going forward. These strategic imperatives include:

· Delivering balanced recovery and sustainable growth

· Encouraging safe and responsible travel

· Engaging and inviting more diverse audiences

· Promoting and supporting Asheville’s creative Spirit

In addition, the Explore Asheville staff has adopted and embraced the following core values:

· Innovate & Evolve – We seek out new ideas and are open to change.

· Leadership & Collaboration – We focus on the truly important priorities to make the most positive impact.

· Equity & Empathy – We respect and embrace differences recognizing real progress requires inclusion.